Running Pink - Running for a Cure (2010 - 2011) aims and objectives are:
1. To generate events & activities associated with the run that involves community participation.
2. To raise funds and awareness for the National Breast Cancer Foundation.
3. To promote sponsors involvement with the run through various promotional initiatives and direct marketing opportunities
4. To help promote the importance of early detection in breast cancer
5. To build self esteem and hope amongst breast cancer survivors and current patience
6. To provide access to information for people whose lives have been affected by breast cancer no matter who they are or where they live
7. To empower, inform, represent and link together people whose lives have been affected by breast cancer
8. To promote, empowerment and self esteem through health and fitness
9. To achieve a new world ultra marathon running record for the longest continuious
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